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What Customers Crave : How to Create Relevant and Memorable Experiences at Every Touchpoint Vendor Code_OD007 offering the sense of adventureWhat Customers Crave examines how the hyper connected economy is radically changing consumer expectations and reveals what companies need to do to stay on top. The solution rests on two simple questions: What do your customers love? What do they hate? Find the answers, and you're well on your way to success.