The Long Tail : How Endless Choice is Creating Unlimited Demand Suclass Code_2FA Like millions of people around

Like millions of people around the world

Emily and Tina have nothing in common - except that they share a husband and a homestead

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But when an injury ends her dream to play in college

The Long Tail : How Endless Choice is Creating Unlimited Demand Suclass Code_2FA Like millions of people aroundIn this ground breaking book, Chris Anderson shows that the future of business does not lie in hits the high volume end of a traditional demand curve but in what used to be regarded as misses the endlessly long tail of that same curve. As our world is transformed by the Internet and the near infinite choice it offers consumers, so traditional business models are being overturned and new truths revealed about what consumers want and how they want to