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An understanding of digital marketing is essential for anyone who wants to reach the growing online and mobile market for products and services
where enemies come in many forms
defeating office politics
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The Peter F. Drucker Reader: Selected Articles from the Father of Modern Management Thinking Subclass_SELLING An understanding of digital marketingThe best of Peter F. Druckers articles on management, all in one place. That management exists as a concept, a practice, and a profession is largely due to the thinking of Peter F. Drucker. For nearly half a century, he inspired and educated managersand powerfully shaped the nature of businesswith his iconic articles in Harvard Business Review. Through the lens of Druckers broad vision, this volume presents an opportunity to trace the great shifts in
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