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Positioning - The Battle for Your Mind: How to Be Seen and Heard in the Overcrowded Marketplace Suclass Code_1DU with the power to both

SKU 17728322405
4.7
USD87.00 USD118.00

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Description

with the power to both save and destroy life

Phillip discovered that he errs on the side of spending too little

alone in the most romantic city in the world

A Deal from Heaven

Positioning - The Battle for Your Mind: How to Be Seen and Heard in the Overcrowded Marketplace Suclass Code_1DU with the power to bothThe first book to deal with the problems of communicating to a skeptical, media blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind one that reflects a company's own strengths and weaknesses as well as those of its competitors. Writing in their trademark witty, fast paced style, advertising gurus Ries and Trout explain how to: Make and position an industry leader so that its name and

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