Reputation Management in Small and Medium-sized Enterprises 53 Der Ablauf und das beachtliche

Der Ablauf und das beachtliche Echo der Vortragsreise werden anhand historischer Dokumente geschildert

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Each requires the opportunity to see-to the degree that our knowledge in given areas permits-various aspects of development in a coherent

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Reputation Management in Small and Medium-sized Enterprises 53 Der Ablauf und das beachtlicheIt takes 20 years to build up a reputation and five minutes to ruin it. If you think about that, yoll do things differently. (Warren Buffett) British Petrol, Deutsche Bank, Nike, Siemens, Volkswagen what do these companies have in common? First, they are part of the world market leaders in their business area and successful trendsetters, e. g. British Petrol in sustainable resources, Nike in sports goods and Siemens in high technology. Second, all of