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Emotional Branding: Playing with the Senses formatIsbn:Softcover - 9783838653297 This book first makes a

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Description

This book first makes a case for seismic stratigraphy and then for pattern recognition

sondern als ein Diskussionsbeitrag auf dem Weg zu einer strategischen Rabattvergabe zu verstehen

Gert Wollheim und Robert Pudlich

Geschichtlicher Hintergrund3

Emotional Branding: Playing with the Senses formatIsbn:Softcover - 9783838653297 This book first makes aInhaltsangabe: Abstract: The objective of this work is to show the significance of Emotional Branding as a marketing, brand design, and communication instrument based on the changed business situation and demanding customer needs. The five basic senses: taste, touch, sight, sound, and smell shall be explained and set into relation to the brand elements. A lot of marketers discuss about Emotional Branding as the future approach without exactly knowing

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