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einer wissenschaftlichen Nutzung gerecht zu werden
Aufgrund mangelnder Forschung auf diesem Gebiet sind bisher eher stereotype Erklärungsmuster entstanden
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Business Relationship Management and Marketing formatIsbn:Softcover - 9783662513798 einer wissenschaftlichen Nutzung gerecht zuRelationship management, key account management and customer orientation are concepts that have become central to modern management. This book is dedicated to illustrating and reflecting these concepts and their corresponding methods and instruments in depth. It is thereby focused on the business to business realm and equally applies to traditional industrial markets as well as to business to business services. Contributions include state of the art
